Answers

Brand film vs About Us video: what is the difference and which do I need?

An About Us video explains who you are, what you do and who you do it for, so a new visitor understands your business quickly. A brand film tells a wider story about why you exist and what you stand for, with more emphasis on feeling and craft. Many businesses start with an About Us video because it does the most work on a website, and IAVA Productions in Toronto often builds one hero film with shorter and longer cuts that cover both jobs.

By Anton Iakovenko, IAVA Productions · Last updated

How do they differ?

About Us videoBrand film
Main jobExplain who you are and what you doTell the story of why you exist and what you stand for
ToneClear, credible, directCinematic, emotional, atmospheric
Where it livesWebsite, sales conversations, LinkedInHomepage, campaigns, events, long-term brand use
Typical question it answersWhat do you do and can I trust you?Who are you and do I connect with you?

Which one do you need?

  • Choose an About Us video if your website says what you do but does not show it.
  • Choose a brand film if you already explain yourself well and want to build recognition and emotion.
  • Choose a product or service overview if you have a complex offering that needs explaining step by step.
  • Not sure? Start with one hero film and ask for a long cut and several short cuts from the same shoot.

How long is a hero film?

Our hero film is usually 60 to 90 seconds, with longer and shorter cuts for other places it will appear.

Examples from our work

  • RAVL. An About Us video that introduces the brand, team and mission to someone discovering it for the first time.

    See the project

  • BoldWealth. A homepage and About Us brand film that builds instant credibility with a wealth-management audience.

    See the project

How IAVA Productions does it

Our Clarity & Credibility service covers About Us videos, brand films and product or service overviews. We start with your objective, then plan the structure, music and key shots. We script, film, grade, add sound and motion graphics, and deliver the hero film with social cuts.

Tell us what your website is missing and we will recommend the right film.

Talk to IAVA Productions →

Frequently asked questions

Can one video be both?
Yes. A well-planned hero film can introduce your business clearly and carry the feeling of your brand.
Where should the About Us video go?
At the top of your homepage or About page, and in sales emails and social profiles.
Do I need a script?
We plan the structure and key lines with you. See our answer on scripts for brand and interview videos.
Can you film in the studio?
Yes. IAVA Studio has six setups, or we can film at your location.

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