Answers

How can a marketing agency offer video without an in-house production team?

A marketing agency can offer video without an in-house production team by partnering with a production company that supplies the studio, cameras, crew and editing while the agency keeps the client relationship. IAVA Productions in Toronto works with agencies this way: you bring the brief, we plan, film, edit and deliver files ready for your client, and white-label is fine so your brand stays in front.

By Anton Iakovenko, IAVA Productions · Last updated

What does a production partner provide?

  • A studio you can book. IAVA Studio in Kensington Market is 18 by 35 feet with six setups and fully controlled light.
  • Cameras and lighting: three cameras, professional lenses and sound.
  • Crew: a director, a videographer and editor, plus contract crew when a shoot needs more hands.
  • Editing: colour grading, sound, motion graphics, subtitles and social cuts.
  • A clear process and timeline you can promise your client.

How does the work flow between agency and studio?

  1. Brief: you send the brief, script or concept, the deliverables and the deadline.
  2. Plan: we confirm the setups, shot list, crew and timeline, and flag decisions early.
  3. Shoot: we film at IAVA Studio or on location. Your team and your client are welcome on set.
  4. Edit and deliver: we edit, review with you on Frame.io and deliver final files and cuts ready for your client.

Why partner instead of hiring?

Video demand is uneven. A partner lets you say yes to a video project without carrying full-time salaries, equipment and studio space. You choose the level of production for each client and keep the strategy, the creative direction and the relationship.

Examples from our work

  • Banyan Software. A pitch video and case study videos made to help a sales team present value to prospects and investors, the kind of deliverable an agency can offer a client.

    See the project

How IAVA Productions does it

We work under your agency's name when you want us to, and standard edits are delivered within 7 business days after the shoot, with two revision rounds included. You can also book the studio on its own, and external crews are welcome.

Pricing depends on scope and production level. Send us the brief and the deadline, and we will reply within 24 hours with a clear quote in CAD.

Talk to IAVA Productions →

Frequently asked questions

Do you work white-label?
Yes. We can work under your agency's name and stay behind the scenes.
Can you film from our script or concept?
Yes. Bring a full concept, or a rough brief and we help shape the structure, music and key shots.
Can our client attend the shoot?
Absolutely. The studio fits up to 20 people and has a waiting area.
Can we book only the studio?
Yes. Hours are flexible and booked by request.

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