What length suits each place?
| Where | Suggested length | Why |
|---|---|---|
| Website homepage or About page | 60 to 90 seconds | Long enough to explain, short enough to watch to the end |
| LinkedIn and Instagram | 30 to 60 seconds | People scroll, so the point comes early |
| Sales conversations and case studies | Longer cut | Someone already interested wants the full story |
| YouTube | Longer cut, plus Shorts | Search viewers expect depth |
How do you choose?
- Decide the one job the video does in that place.
- Put the main point in the first seconds.
- Cut anything that does not serve that job.
- Use subtitles, because many people watch without sound.
- Make the longer version when the viewer has already shown interest.
Do you need a different video for each platform?
Not a new shoot. Plan the cuts before filming and one production day can cover every length. A shot list that includes both wide and tight framing makes it easy to cut for vertical and horizontal formats.
Examples from our work
Banyan Software. A pitch video and case study videos that help the company communicate its value to prospects and investors.
See the project
How IAVA Productions does it
We plan the deliverables with you at the start: a hero film of 60 to 90 seconds, a longer cut where it helps, and short cuts for social. We add subtitles and deliver high-resolution MP4 files plus the versions for your platforms.
Tell us where the video will appear and we will plan the lengths.
Frequently asked questions
- What is the best length for a homepage video?
- About 60 to 90 seconds for the hero film, with a longer version available for people who want more.
- Should social videos be shorter than website videos?
- Usually yes. We cut 30 to 60 second versions for social.
- Do you add subtitles?
- Yes, including SRT subtitle files on testimonial and case study projects.
- Can you cut vertical versions?
- Yes. We plan framing for vertical and horizontal formats before the shoot.