Answers

How much does a brand video cost in Toronto?

The cost of a brand video in Toronto depends on scope and production level, not on a single standard rate. The main drivers are how many shoot days you need, how large the crew is, where you film, how much planning and scripting is involved, and how much editing and motion graphics the final cut needs. Pricing depends on scope and production level, and IAVA Productions quotes each project in CAD with every line item listed after a short conversation about what the video needs to do.

By Anton Iakovenko, IAVA Productions · Last updated

What drives the cost of a brand video?

  1. Shoot days: one half-day interview is a different project from a multi-day shoot across several locations.
  2. Crew and cameras: a single videographer and a full crew with a director, multiple cameras, lighting and sound are different levels of production.
  3. Location: filming in a studio keeps setup and light under control, while a location shoot adds travel, permissions and setup time.
  4. Pre-production: strategy, script or interview questions, structure, music direction and a shot list take planning time before anyone picks up a camera.
  5. People on screen: casting, makeup and styling coordination add to the day.
  6. Post-production: editing, colour grading, sound design, motion graphics and subtitles all take edit time.
  7. Deliverables: a single hero film costs less to produce than a hero film plus long cuts and several short social cuts.
  8. Timeline: a faster turnaround or a larger project changes how the work is scheduled.

How do production levels differ?

A simple production might be one interview in a studio with a clean background and a short edit. A fuller production adds a scripted structure, several cameras, B-roll, graphics and a set of cuts for different platforms. Neither is wrong. The right level depends on where the video will live and how much it needs to carry for your business.

How can you keep a brand video project on budget?

  • Decide the one job the video has to do before you ask for a quote.
  • Film in a studio when the story does not need a specific location.
  • Plan the cuts you need up front, so one shoot day produces your hero film and your social clips together.
  • Gather your questions, references and any brand assets before the shoot.

Examples from our work

  • RAVL. An About Us video that introduces the brand, team and mission to people discovering the company for the first time. A focused single-film project.

    See the project

  • JC Landscaping. Three case study campaigns plus social-ready short clips, planned as one body of work. A fuller production with more deliverables.

    See the project

How IAVA Productions does it

IAVA Productions is a Toronto video production company with its own studio in Kensington Market. We start with a short conversation about the objective, the audience and where the video will be used. From that we agree the scope, the number of shoot days and the deliverables.

Quotes are in CAD with every line item listed, so you can see what each part of the project covers. Pricing depends on scope and production level. Tell us what you are making and we will reply within 24 hours.

Talk to IAVA Productions →

Frequently asked questions

Do you publish prices for brand videos?
No. Pricing depends on scope and production level, so we quote each project after learning what it needs to do.
What is included in a quote?
A quote lists each line item in CAD: planning, filming, editing and the deliverables you need. We explain what each line covers.
Does filming in your studio change the cost?
It often simplifies the project. The studio has fully controlled light and six setups, so there is less travel and less setup than on location.
Can one shoot cover several videos?
Yes. Planning your hero film and your short social cuts together lets one production day cover all of them.

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