Answers

How do you turn one shoot into a month of social media content?

You turn one shoot into a month of social media content by planning the individual pieces before the camera rolls, filming everything in one batch, and then editing a set of short clips for each platform. At IAVA Productions in Toronto, a monthly production day can produce up to 20+ pieces, supported by a content calendar, captions and a monthly performance review.

By Anton Iakovenko, IAVA Productions · Last updated

What are the steps?

  1. Set the goal: what the month of content should do for your business.
  2. Plan topics, hooks and formats in a content calendar before the shoot.
  3. Film in one production day: several topics, outfits and setups.
  4. Edit short clips, each built for one platform and one idea.
  5. Add captions and publish on a steady schedule.
  6. Review what performed and adjust the next month's plan.

Why does batch filming work?

Setting up a studio, lighting and cameras takes the same effort whether you film one video or many. Filming in a batch spreads that effort across the whole month and keeps the look consistent. It also removes the monthly pressure of finding time to film.

What kinds of pieces come out of one day?

  • Short talking-head clips answering one question each.
  • Behind-the-scenes and process moments.
  • Client and team stories.
  • Short versions cut from a longer interview or episode.
  • Cuts sized for LinkedIn, Instagram and YouTube Shorts.

Examples from our work

  • JC Landscaping. Four long films and five shorts that gave a landscaping company a library of content to use across its website, social media and sales conversations.

    See the project

  • MindFit. A main video plus seven therapist introductions, planned together as one campaign.

    See the project

How IAVA Productions does it

Our Social Media Campaigns service starts with strategy and a content calendar, then one monthly production day at IAVA Studio or on location. We edit, caption and deliver the month's pieces, then review performance with you. A 3-month minimum is recommended so the plan can improve month over month.

The number of pieces varies by retainer tier. Tell us what you want to publish and where, and we will recommend a plan.

Talk to IAVA Productions →

Frequently asked questions

How many videos come from one production day?
Up to 20+ pieces, depending on the plan and the retainer tier.
Do you write captions?
Yes. Captions and a content calendar are part of the campaign service.
How long should we commit?
We recommend a 3-month minimum, so we can review results and refine each month.
Can the content use my brand colours and logo?
Yes. Graphics and cuts are designed around your brand.

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